role: Lead Brand Designer, 2014, 2015
I lead the design of the Canary brand system and its implementation across marketing, design, and product. Built the comprehensive visual style guide and integrity rules that define the Canary brand.
Projects included www.canary.is site UX, UI, and design, hardware and accessories branding, product packaging and retail display design. Contributed to mobile product design and developed iconography systems, photography, and product user guidelines.
Art directed and prop styled product and lifestyle photo/video shoots.
Collaborated with marketing and industrial design teams on multi-channel initiatives with retail vendors (Verizon, Amazon, Best Buy, Home Depot, Apple), including advertising campaigns, e-commerce content kits, display fixtures, signage, and in-store digital experiences.