role: brand lead & senior designer, 2014, 2015
I led the design of the extended Canary brand system and its implementation across marketing, design, and product. Projects included www.canary.is site UX, UI, and design, hardware and accessories branding, product packaging, and retail display design. I contributed to mobile product design and developed iconography systems, photography, and product user guidelines, and built the comprehensive visual style guide and integrity rules that define the Canary brand.
I also art directed and prop styled product and lifestyle photo/video shoots, and collaborated with marketing and industrial design teams on multi-channel storytelling initiatives via retail vendors (Verizon, Amazon, Best Buy, Home Depot, Apple), including advertising campaigns, e-commerce content kits, display fixtures, signage, and in-store digital experiences.