Segovia’s Taptap Send
branding, product art direction
team: Sheridan Kates, Henry Bridge, Sajid Mehmood
Taptap Send is a mobile app that enables you to easily send money home to your family and friends in Africa from abroad. The bird is based on the Cardinal Woodpecker, a common species that lives in family groups in a wide range of habitats across western and central Africa.
Brand considerations, anatomy